About Us

ABOUT US   |   FIR AVENUE

We are a veteran owned small business located in the South West United States. We aim to bring t-shirts and clothing to anyone that likes their voices to be heard regardless of where you currently find yourself; be it in the midst of the mainstream, surfing an alternative perspective, or operating as a completely independent entity all together. 

Like the sacred relic known as the 'Tri-Force' from the popular video game 'The Legend of Zelda' we too have a triangular hierarchy of values. While Power, Wisdom, & Courage are all worthy pursuits in their own regards, we instead focus on these three virtues; Quality, Comfort, & Value because it puts you, our customer first! Our focus is always on perfecting this balance so that you don't ever have to compromise when it comes to your clothing choices.   

At FIR AVENUE we highly value our host planet and all of its unique Eco-systems as well. Which is why we are always striving to operate in a sustainable fashion.  

We prefer to source materials locally versus adding additional stress to existing global supply chains. In the near future we will be transitioning into a fully made-to-order business model to further implement sustainable strategies by eliminating even more of our waste & emissions. Currently we source all of our t-shirt material through partners of Better Cotton, which aims to help two-million cotton farmers improve their livelihoods and minimize environmental impact by reducing water & pesticide use, enhance soil health, promote ethical work principles, and increase income & resilience by 2030. 

FIR AVENUE appreciates the opportunity to become part of your personal community through serving your clothing needs. We're always glad to accompany you on any of life's many journeys. Bring us along and you'll travel in comfort & style without sacrificing a single ounce of quality wherever it is you may go.